What is a Feasibility Study?
A traditional feasibility study is multi-faceted report that provides an objective review of local market conditions, analyzes the practicality of a business proposal, and allows business owners to make informed decisions when considering funding new business venture(s). In addition to the benefits provided by a traditional feasibility study, BreweryBusinessPlan.com has enhanced the traditional feasibility study to include :
- In-depth analysis of local market economic conditions and competing companies.
- Compares study results to the results of dozens of other studies in markets around the country.
- Identifies market entry opportunities and potential pitfalls.
- Analyzes the adequacy of current market supply.
- Determines the ability of established companies to meet current consumer demand levels.
- Gauges consumer sentiment, trends, and relevant purchasing patterns.
- Provides 3 multiple fundraising solutions:
- Investor sourcing and brokerage
- Certified 3rd Party Traditional and SBA Lenders
The enhanced feasibility study has become the industry benchmark for innovative analysis, unparalleled accuracy, and meticulous reporting. Not only does BBP’s feasibility study provide a clear picture of a project’s practicality, it goes to extraordinary lengths to work towards the success of the brewery or brewpub. The study builds upon the business model presented by prospective owners offering alternative and/or optimized business configurations to improve the project’s probability of success.
For the first time in the brewing industry, financial underwriters are using BBP’s enhanced feasibility study as the basis for issuing commercial loan pre-approval documents. Rather than requiring a complete business plan to be considered for financing, owners can now expedite the start-up process by getting pre-approved for financing in about a quarter of the time!
Whether you are considering opening a brewpub or brewery, a feasibility study from BreweryBusinessPlan.com (BBP) is a wise investment. Historically, opening a brewery was considered one of the safest business start-ups for entrepreneurs. With more than 6,000 breweries now open across the United States and hundreds more breweries in planning, it’s only logical to question how many breweries the market can support?
Increased competition, overcrowded retailers’ shelves, excessive taxation, and restrictive laws governing craft breweries have had brewing industry insiders questioning when ‘SKUpocalypse’ (a saturated marketplace) might arrive. Many believe the time is already upon us. While there is some evidence of saturation at the national level, there is still an abundance of opportunity at the state and local levels for breweries to make their way into a very rewarding industry.
When it comes to starting a brewery or brewpub, locating the brewing company in an area with some key characteristics will work towards your ultimate success:
- Local support from area municipalities, local craft enthusiasts, and any residents that may live in close proximity to any prospective sites.
- The population of the area has maintained a positive growth trend over the last 10 – 20 years (minimum).
- The area shows continuous economic growth and development.
- There are high concentrations of individuals within the local population matching the characteristics/demographics of the target market.
- There are signs of excessive demand for local craft beer and/or inadequate supply.
- Consumer trends and purchasing patterns that strengthen with time, and don’t deflate or stagnate.
BBP’s feasibility study sets the standard for unparalleled analysis, comprehensiveness, and accuracy by combining proprietary data mining software, real-time local market analytics, and the historical market data from hundreds of cities across the US.